Facebook Ads ROAS Calculator
Calculate your Return on Ad Spend to measure campaign profitability
Calculate Your ROAS
Total amount spent on your Facebook ads
Total revenue attributed to your ads
What is ROAS?
ROAS (Return on Ad Spend) measures how much revenue you generate for every pound spent on advertising. It's calculated by dividing your total revenue by your total ad spend.
ROAS = Revenue ÷ Ad Spend
ROAS Benchmarks
4:1+
Excellent
Strong profitability
3:1
Good
Healthy performance
2:1
Average
Room for improvement
Below 2:1
Poor
Needs optimization
Tips to Improve Your ROAS
- Optimize your ad targeting to reach more qualified audiences
- Test different ad creatives and copy to improve engagement
- Use retargeting campaigns to convert warm audiences
- Improve your landing page conversion rates
- Focus budget on your best-performing ad sets
- Regularly review and pause underperforming campaigns